June 2005

Every marketing professional can sing the same lament about trying to get a decision made in a law firm. Even brilliant suggestions are met with resistance that is so elegant that you have to almost admire it. ecdc_125x34.gifThanks to The Economist, I think I may have an insight to offer… no offence, it’s because we

Holland & Hart lawyers meet the dictionary definition of heroes: “A person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed…” They are in good company. Allow me to excerpt my earlier post on another legal hero, second US President John Adams: images-2.jpg“Mr. Adams added honor to

You may recall the incident of the 」4 drycleaning bill reimbursement request by a solicitor in one of the world’s largest firms. (If you didn’t catch the story, then check your watch because you may have been abducted by an alien for a few hours.)

Michael Mullen, the director of European Corporate Affairs for Heinz

365 Marketing Meditations (Daily Lessons For Marketing & Communications Professionals) by Richard S. Levick and Larry Smith (Authors) Richard Levick and Larry Smith of Levick Strategic Communications have done something quite brilliant here — although who would expect less from either of them. The concept of the book is simple yet ingenious – a marketing

“The City”, of course, is none other than New York City. How did Latham & Watkins catapult itself in 20 years from occupying one floor in the Lipstick Building to becoming “the building’s biggest tenant, sprawling over 16 floors and more than 300,000 square feet” lispticklobby.jpg “This year the firm’s New York office became its

Brian Faloney is a very special man and marketing genius. He is responsible for his accounting firm’s advertising program designed to:

position [Atlanta accounting firm, Habif, Arogeti & Wynne] as a good local alternative to the national accounting firms

Brian Falony pix and quote.jpg Brian is a NASA fanatic – he knows all the missions to date, inside and out,