13 blogs legal marketers should followI was recently honoured to find Amazing Firms, Amazing Practices on a list of “13 blogs legal marketers should follow.” The list was compiled by Steven Gallo, content-marketing manager at Reputation Ink a content marketing and public relations agency for legal and B2B companies – and writer/editor at the InkSights blog.

Gallo argues that

One of my tech clients has his sales team subscribe to sales educator and coach Andy Paul. Paul identifies the following attributes as essential human sales skills:

  • authenticity
  • connection
  • rapport
  • empathy
  • context
  • insights and
  • relationships

Substantive knowledge and skill are the conditions we normally think of as precedent for being allowed to serve clients. Do

In a June 2019 article in the Harvard Business Review (HBR), Jack Zenger and Joseph Folkman remind readers that the persistently low rate of representation by women in senior corporate positions makes no sense when it comes to actual leadership abilities and perceived competency. In fact, research conducted by Zenger and Folkman indicates that