Note: This article first appeared in the October, 2019 issue of Edge International Communiqué (EIC).*

1. The Legal Matter

Here are some of the essential lessons I have learned after several decades of listening closely to clients, conducting my own research, and reading a myriad of surveys and research studies by others:

a) Clients do

Writing in Inc., leadership specialist Marcel Schwantes predicts that traditional companies that want to hire and retain “the best” will need to adopt a principle set out by Microsoft founder Bill Gates several years ago: they will need to get more flexible.

As we discussed in a previous post, many valuable employees are

13 blogs legal marketers should followI was recently honoured to find Amazing Firms, Amazing Practices on a list of “13 blogs legal marketers should follow.” The list was compiled by Steven Gallo, content-marketing manager at Reputation Ink a content marketing and public relations agency for legal and B2B companies – and writer/editor at the InkSights blog.

Gallo argues that

One of my tech clients has his sales team subscribe to sales educator and coach Andy Paul. Paul identifies the following attributes as essential human sales skills:

  • authenticity
  • connection
  • rapport
  • empathy
  • context
  • insights and
  • relationships

Substantive knowledge and skill are the conditions we normally think of as precedent for being allowed to serve clients. Do