The human race has one really effective weapon, and that is laughter. Mark Twain
Rajesh Setty of Life BEYOND CODE in his post "Ways to distinguish yourself #153 – Use humor right!" has some importanmt rules for the use of humor that we have long subscribed to in Edge. Check it out!
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So, how many stars does your firm have?
Not sure?
You had better pay a visit to my friend and colleague Robert Millard at The Adventure of Strategy, and in particular, his post: Banks Use Star Rating to Force Law Firms to Compete
My view: The future does not care whether you like it or
Seth Godin’s blog post on Receptionists is 100% correct. When I was a managing partner, my firm required a receptionist for our largest office. I personally reviewed 215 applications myself and created my "A list", about 42 applicants, whom I invited for interviews late one afternoon. I asked 6 of my partners to help
So first let’s define eggplants in terms of your law practice. According to marketing guru, Seth Godin, "Most people are afraid of eggplant. They won’t buy it. They need to be sold it." In your law practice, eggplant may be preventative services that will keep board members of your corporate clients out of jail
When you see a golf ball go in the hole in one shot, it’s appropriate to tip your hat. Look at Michelle’s 3 point punchline in her post: Lost Clients? "Reasons" are Symptoms, Not Cause. Do you agree?
Constance E. Bagley, Lawyer, Author, Harvard Professor PUNCHLINE: Constance Bagley has not offered the services for which I suggest you may want to retain her but in a discussion with her I learned of her willingness to utilize her unique capabilities for the purposes I hypothesize about. I will be fascinated to see whether one
Tim Collins, founder of Juris, Inc gets an artisan in Seattle to make mirrors because at Juris, Inc there is one of every desk. Find out why (and decide if you need one) at the morepartnerincome post called: How People Respond to Attorneys and Vice Versa. 
Here’s a part of what New York and Toronto Law Firm “Torys” says about itself:
Torys LLP is an international business law firm with more than 330 New York and Toronto lawyers. Our strength lies in working with clients on mergers and acquisitions, corporate finance, and major litigation matters. In addition, the firm’s expertise in
Our consulting firm, Edge International, has been engaged by a mid-sized law firm in Virginia that strongly believes in the stick to your knitting approach. They have asked us to assist them in identifying viable companies to which they can outsource their entire marketing support function. My Edge International colleague, Ed Wesemann, has posted about
When you fire a client, you might want to be a little more diplomatic than the title of this post (or the posture of the fellow above) implies but, diplomatic or not, when it’s the right thing to do, DO IT! The primary purpose of marketing is to give you choices. Effective marketing allows
