Seth Godin explains this distinction simply with a post well worth reading: "The difference between strategy and tactics". 

Punchline:  My experience working with law firm leaders is that many are quickly seduced by discussions about tactics.  Perhaps they are more familiar with tactics than strategy or simply enjoy debating tactics.  The great firms

As a Managing Partner (or other member of the senior management of your firm), it is extremely important that you look beyond the incestuous offerings from inside the legal profession. Internal thinking sometimes has us gazing at our own navels.  If you want a glimpse of the outside world but in a way that is

Seth Godin’s blog post on Receptionists is 100% correct.  When I was a managing partner, my firm required a receptionist for our largest office.  I personally reviewed 215 applications myself and created my "A list", about 42 applicants, whom I invited for interviews late one afternoon.   I asked 6 of my partners to help

Yesterday my wife, Bethany, and I visited the wisdom of Bruce Marcus (and his brilliant wife, Mana) at their lovely Connecticut home – those bricks you see behind us are the Marcus fireplace so I guess you could describe it as a "fireside chat".  (He is the author of no less than 15 books, including

Seven.jpg “Law Seven” and conclusion from my article: “The Seven Immutable Laws of Change Management 7)Turn a spotlight on your initiative and leave it on Many firms have fabulous meetings, sometimes in retreat venues where everyone participates in the creation of the master plan that will make the firm the “be all and end all”. All

Six.jpg “Law Six” from my article: “The Seven Immutable Laws of Change Management 6)Tell the world Do you know why betrothed people say their vows in front of friends and family — to cement their commitment. It is the same reason a banker friend told me the bank does television commercials: “not just for our customers