Archives: Law Firm Marketing

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Attorney at Work Delivers Daily Ideas for Lawyers

I am honoured to be in the esteemed company of the publishers and advisors of Attorney at Work that promises “One Really Good Idea Every Day” There is no cost to subscribe and the ideas will flow starting in January. I recommend that you subscribe now Congratulations in particular to my long time friend, Merrilyn Tarlton who … Continue Reading

Finding Success in a Global Paradox (Keynote ALPMA Sydney 22 Oct 2010 — Password Protected — registered participants only)

  Download by clicking on image or HERE  Registered participants were provided with Password in session.… Continue Reading

Around the World Speaking Tour (Gerry Riskin — Edge International)

SEPTEMBER 2010 September 24th, 2010 ADR Institute of Canada National Conference September 23-24, 2010 Plenary Session: Optimal Marketing for ADR professionals Workshop: Effective Marketing for ADR professionals Calgary, Alberta OCTOBER 2010 October 9th, 2010 Fordham Law School (for Prof Silvia Hodges) Guest Lecture: Law firm management: Strategy New York, New York October 14th, 2010 (with Nicole … Continue Reading

Welcome to Edge International, Pam Woldow !

My Edge International partner, Jordan Furlong, has done a nice welcome piece on Pam Woldow already (at his Law 21 blog) but I thought I would echo that Edge International is so very proud and delighted to have her on board. Also, thank you to friends who have joined us in congratulating Pam, like Valorem’s awesome founder, … Continue Reading

Will the Legal Profession Use the World’s First Temporal Analytics Engine?

I met virtually with Recorded Future this morning for a close up briefing of how their Temporal Analytics Engine might be used by law firms.  Firms who use this can better predict the needs of their own clients and prospective clients as well.   There is so much more that this technology can do if used effectively, … Continue Reading

Bold Move by CMS Cameron McKenna: “pay what you think its worth” option

Speaking of bold, CMS Cameron McKenna has a pricing team!  (See page 14 of their brochure, The future of fees: your route map to value.) Punchline:  CMS Cameron McKenna has 122 Equity Partners and employs over 1,000 fee earners in 10 offices.  They are big enough and influential enough to be a tipping point in … Continue Reading

Want to Improve Your Business development? Smell the Coffee !

Be judged more favourably… your hot coffee makes you seem warmer and also enhances the way you perceive your prospective client. So says that wonderful blog: Neuromarketing: Where Brain Science and Marketing Meet in a post called: Heat Up Sales – With Coffee! After years of experience,  we tend to trust our judgment but good … Continue Reading

Edge International Review Winter 2010

We are very proud of our latest Edge International Review.    For a complete downloadable version (or just the articles you want) click on the cover or go to EdgeInternationalReview.com If you have any questions , comments or suggestions, please shoot me a note. (You can also check out our Edge International web site at Edge-International.com)… Continue Reading

Great Lakes Law Firms – Legal Market Analysis Now Available

If your firm has offices in the Great Lakes Region (or is thinking of expanding into it) there is an unprecedented and unmatched comprehensive analysis available: “2010 Legal Market Analysis Great Lakes Region” The report contains: 115 pages of detailed factual competitive intelligence 126 charts, graphs and illustrations 8 States and 10 Metropolitan Areas Information … Continue Reading

Guru to the Gurus: David Maister

Nearly three decades ago, in the early days of Edge International, there was only one writer in the area of managing a professional firm that commanded our unqualified respect and attention. That was David Maister. “Managing the Professional Services Firm” is the Bible, according to many leaders of some of the largest professional service firms … Continue Reading

What magazines (and your promotional material?) might look like

(The video is 8 minutes – watch at least the first full minute then more if it grabs you) Law firm leaders You don’t need to embrace social media or love technology or even be a gadget freak to have a peak at how we’ll all read magazines and papers soon… I thought a second reason … Continue Reading

Does Social Media matter to law firms?

PUNCHLINE: If Social Media matters, then it matters to law firms because everything that matters to society in general must matter to law firms sooner or later.  Watch this and make your own decision.… Continue Reading

Managing Partners should have 3 priorities as confidence index drops to record low

From the Sacramento Business Journal today: Law firm confidence index drops to record low Excerpt: Confidence in the economy among managing partners at large law firms nationwide hit new lows in the first quarter, according to the latest research from the Citi Private Bank Law Firm Group in New York City. I recommend three priorities … Continue Reading

What the Obama campaign can teach us about marketing

  Bruce Marcus of The Marcus Letter offers us a fascinating lesson in transposition in his new article called "HOW TO ELECT A PRESIDENT — OR GET A CLIENT".  Bruce’s tag line is the name of this post. Here’s a quote from Bruce Marcus as he shines his light on learnings from the campaign of President Barak Obama: There … Continue Reading

Say something important and relevant and people will listen

Jan. 14 (Bloomberg) — The week after Bernard Madoff was charged with running a $50 billion Ponzi scheme, Proskauer Rose, a New York firm of 750 lawyers, offered a telephone briefing on the scandal for its wealthy clients. With only a day’s notice, 1,300 Madoff investors dialed in. “This is a financial 9/11 for our clients,” said Proskauer … Continue Reading

Gaining Influence as a law firm CMO

The September 2007 McKinsey Quarterly has an interesting article called: The Evolving Role of the CMO by David Court who discusses four areas of change for the CMO: Changing to reflect new consumer [client?] buying behavior Shaping the Company’s [Firm’s?] public profile Managing Complexity Building new Marketing Capabilities Before concluding, David discusses how the CEO … Continue Reading

Telepresence (for your law firm?)

The despised business of videoconferencing is about to get a new lease on life. This weeks Economist has an article on Telepresence.  The full title is “Behold, telepresence – Far away yet strangely personal”.  (Requires subscription).  Image above is from the article. Here are a few excerpts to whet your appetite for the story – … Continue Reading
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