Michael B. Rynowecer, President and Founder of the BTI Consulting Group, warns law firms that they should consider the appointment of new general counsel at any of their major clients to be a “wake up call.”
He supports this caution with
Clients are hungry to find lawyers who really understand their businesses, but some firms are reluctant to market their services to specific industries.
Most lawyers fear that if they mention specific industry groups with their list of practice areas, they may miss out on a prospective client whose industry is not on the list. What
I recently came across an article about consumer purchasing that made me reflect on my own purchasing decisions… and then led me to wonder whether those lessons could be applied to how law firms go about attracting and retaining clients.
“The secret science of shopping: Why we buy what we do” by Belle Beth Cooper,
Awareness among businesses of the importance of customer experience has never been greater. By considering how companies assess this experience and work to improve it – such as the introduction of the chief experience officer (CXO) position to management teams – law firms can also improve their competitive advantage.Businesses increasingly recognize that if they
I was privileged to have been asked by the American Bar Association to write an article about the future of the legal profession for “The Annual Big Ideas Issue” of Law Practice Magazine (July/August 2014). Click on the image to read the article in full.
I hope you enjoy it.
Gerry
At first blush, you might ask what a bionic arm catching objects in mid-flight has to do with the practice of law. I assert: “Everything.”
Who are the lawyers who represent these evolutionary products? Clearly, there will be lots of intellectual property involved, but I say that the list goes on.
Here are just three
According to communications expert Nick Morgan, merely presenting data is no way to convince people of anything – no
In recent years, boutique and even mid-sized firms have begun to offer increasingly specialized ranges 
of legal services. One notable example in this regard was recently the subject of an article in The Philadelphia Business Journal.
Helbraun Levey & O’Donoghue was established in Manhattan in 2005 to meet the specific needs of one industry
Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?
Do you conduct business development primarily through scattershot, "one-to-many" promotional approaches, such as newsletters, speeches and websites?
In the most recent issue of Edge International Communiqué, my colleague Michael J. White argues that "brand-building" activities such as
In the most recent issue of Edge International Communiqué, I point out that most lawyers need only take one simple step to generate more business. That step is the one that takes them away from the opulant chairs behind their desks, and out the door of the office.
Here is the article:
Business Development
