Dear friend, Sue Stapely, FIPR FRSA is thought to be the UK’s only practising solicitor providing comprehensive strategic communications counsel, with unrivaled experience, particularly working in the legal sector.
Read her July 20th article in UK’s Law Gazette:
When reputations are on the line
Here’s a tiny excerpt:
…we should also worry about the reputations
So, how many stars does your firm have?
Not sure?
You had better pay a visit to my friend and colleague Robert Millard at The Adventure of Strategy, and in particular, his post: Banks Use Star Rating to Force Law Firms to Compete
My view: The future does not care whether you like it or
Seth Godin’s blog post on Receptionists is 100% correct. When I was a managing partner, my firm required a receptionist for our largest office. I personally reviewed 215 applications myself and created my "A list", about 42 applicants, whom I invited for interviews late one afternoon. I asked 6 of my partners to help
Are you incredulous? Do you think I am making this up? Richard Dearden, media manager of Irwin Mitchell (Top 10 UK firm) sent an internal email which included this:
We’ve trawled the intranet and pulled together our most photogenic people for potential models. We don’t have the schedule agreed yet, but if you are around
Guy Kawasaki two days in a row? Not my fault – his. Guy was traveling on: 
from 
to 
when he decided to create this email gem called The Effective Emailer. Guy recites a dozen sensible and perhaps essential rules of email etiquette. I almost called this post: “Don’t FUQ with me and I won’t
Guy Kawasaki is quite extraordinary (click on his photo to see for yourself)… “evangelist, entrepreneur, investment banker, and venture capitalist” kind of sums it up but not quite. In his post today, he discusses The Art of Schmoozing… his list is not only consistent with some of the best academic work I have seen
Is Diversity on your management agenda? Has it ever been?
This is a serious wake up call to every single member of your law firm’s management team.
Diversity is not some do-good-philanthropic-topic for a tea party of the rich and bored. Diversity is serious business: serious to business; serious for business not to mention that
365 Marketing Meditations (Daily Lessons For Marketing & Communications Professionals) by Richard S. Levick and Larry Smith (Authors) Richard Levick and Larry Smith of Levick Strategic Communications have done something quite brilliant here — although who would expect less from either of them. The concept of the book is simple yet ingenious – a marketing
OK, so there weren’t any 17th century Managing Partners – nevertheless, two stories appeared today – yes, that’s the magic – SAME DAY! Story #1 BBC: 
Rumsfeld points to image problem (see full BBC story)
Defence Secretary Donald Rumsfeld has told the BBC his country needs to do a “better job” at communicating
10 Commandments for The Era of Participatory Public Relations
So, please tell me a law firm that these do not apply to (these are the handy work of Steve Rubel (Micro Persuasion) noticed referenced today on Tom Peter’s Newswire:
1) Thou shall listen – Utilize every avenue available to you to listen actively
