When Michael B. Rynowecer, president of BTI Consulting Group, talks about the importance of your brand, he doesn’t mean your logo. He’s talking about the kind of profile that commands the new
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$1600 an Hour for the Right Brand: A New All-Time High
July, 2015 Edition of Edge International Communiqué Now Available
It is my pleasure to draw the attention of readers of this blog to the most recent issue of Edge International Communique (EIC).
In addition to an item I contributed on how to move forward to achieve your firm’s strategic plan, the issue features articles by two of my esteemed colleagues at Edge International:
The Digital Future: Will Your Firm Survive?
I encourage readers of this blog to devote a few minutes of serious consideration to a new video from McKinsey & Company. In it, McKinsey Digital’s strategy leader Jay Scanlan reminds us of the scope and speed
Getting Specific: Marketing by Industry Sector
Clients are hungry to find lawyers who really understand their businesses, but some firms are reluctant to market their services to specific industries.
Most lawyers fear that if they mention specific industry groups with their list of practice areas, they may miss out on a prospective client whose industry is not on the list. What
How Do Clients Choose a Lawyer? The Hidden Power of Asking for Referrals
I recently came across an article about consumer purchasing that made me reflect on my own purchasing decisions… and then led me to wonder whether those lessons could be applied to how law firms go about attracting and retaining clients.
“The secret science of shopping: Why we buy what we do” by Belle Beth Cooper,
Writing Tips from a Pro
Whether asked to deliver a speech or write an article for a magazine whose audience is primarily non-lawyers, many lawyers find it a challenge to present their ideas in a clear, straightforward fashion without resorting to legalese.
In a recent blog post, Eric Barker offered some assistance to anyone who is stymied by the
Client Relationships, Firm Strategy, and Lawyers and Retirement: New Issue of EIC
The April, 2015 issue of Edge International Communique is now available online.
Check out feature articles by three of my Edge International colleagues:
– David Cruickshank talks about improving client relationships
– Bithika Anand addresses the issue of when lawyers should retire
– Sean Larkan shares some tools for building (or rebuilding) an effective firm
Does EQ Trump IQ?
In my experience, a significant number of lawyers could benefit from “Emotional Intelligence” (EQ) training.
We have accessed online testing and EQ training courses for a few individuals in our client firms. The metrics for results are anecdotal but have proven to be enthusiastically positive.
In this context, I am intrigued by Fast Company‘s
Do Lawyers Need to Blog?
It may seem self-evident that Kevin O’Keefe, founder and CEO of LexBlog – the blogging site specifically designed for lawyers and law firms – would be of the opinion that lawyers ought to blog. But, as is often the case with issues that seem self-evident,
Does your Firm Need a Chief Experience Officer (CXO)?
Awareness among businesses of the importance of customer experience has never been greater. By considering how companies assess this experience and work to improve it – such as the introduction of the chief experience officer (CXO) position to management teams – law firms can also improve their competitive advantage.
Businesses increasingly recognize that if they