(The video is 8 minutes – watch at least the first full minute then more if it grabs you)
Law firm leaders
You don’t need to embrace social media or love technology or even be a gadget freak to have a peak at how we’ll all read magazines and papers soon… I thought a
PUNCHLINE: If Social Media matters, then it matters to law firms because everything that matters to society in general must matter to law firms sooner or later. Watch this and make your own decision.
Peter Darling’s accomplishments entitle him to be heard and considered – whether he is disagreeing or not. In his June 20 post: Everyone Else Loves This Ad. Why Don’t I? Peter logically walks us through his analysis of the Luce Forward ad (below) that I praised in my post: Contemplating advertising? You had better "Nail
Greenfield/Belser nails law firm advertising.
Read Larry Bodine’s post to see why he liked it so much: A Law Firm Announcement that Clients Will Actually Read
My Opinion: Refreshing!
Dear friend, Sue Stapely, FIPR FRSA is thought to be the UK’s only practising solicitor providing comprehensive strategic communications counsel, with unrivaled experience, particularly working in the legal sector.
Read her July 20th article in UK’s Law Gazette:
When reputations are on the line
Here’s a tiny excerpt:
…we should also worry about the reputations
So, how many stars does your firm have?
Not sure?
You had better pay a visit to my friend and colleague Robert Millard at The Adventure of Strategy, and in particular, his post: Banks Use Star Rating to Force Law Firms to Compete
My view: The future does not care whether you like it or
Seth Godin’s blog post on Receptionists is 100% correct. When I was a managing partner, my firm required a receptionist for our largest office. I personally reviewed 215 applications myself and created my "A list", about 42 applicants, whom I invited for interviews late one afternoon. I asked 6 of my partners to help
Are you incredulous? Do you think I am making this up? Richard Dearden, media manager of Irwin Mitchell (Top 10 UK firm) sent an internal email which included this:
We’ve trawled the intranet and pulled together our most photogenic people for potential models. We don’t have the schedule agreed yet, but if you are around
Guy Kawasaki two days in a row? Not my fault – his. Guy was traveling on: 
from 
to 
when he decided to create this email gem called The Effective Emailer. Guy recites a dozen sensible and perhaps essential rules of email etiquette. I almost called this post: “Don’t FUQ with me and I won’t
Guy Kawasaki is quite extraordinary (click on his photo to see for yourself)… “evangelist, entrepreneur, investment banker, and venture capitalist” kind of sums it up but not quite. In his post today, he discusses The Art of Schmoozing… his list is not only consistent with some of the best academic work I have seen
